Not quite yet, but maybe soon. With all the rumors swrilling these days about Apple-Twitter, Apple-EA, etc, it is hard to keep up! The rumor mill is churning, ferociously, on many fronts, which usually means there is some truth in there somewhere, but we are not looking at exactly what that is, at the moment.
What I am looking at is the idea that Apple could become a gaming empire apart from whether or not they buy EA. There are two paths one could take down this path, buy a company, or build relationships with current game developers. Both have their risks and rewards. I would submit that Apple has been building their gaming portfolio one small iPhone application at the time. Well done games for the iPhone are very appealing. I have been surprised how compelling some of the best games on the iPhone are. I didn’t think you could create a real interactive feel for complex games in such a compact environment. Boy, was I wrong.
Games on the iPhone produce a great gaming experience. The graphics, response, inputs, and sound, with head phones, are all great! I know, sound is awful on the iPhone. I don’t know what you can do with speakers on such a small device, but maybe someday they will solve this issue, but I digress. Myself and others, really enjoy playing games via the iPhone and iPod Touch.
Now on the building front. There has been hiring going on at One Infinite Loop that leads the keen eye to see a heavier focus being put on gaming. They just hired, Richard Teversham, the senior director of business, insights and strategy for Xbox’s European division. There have also been several jobs postings of late that were gaming related. Could be nothing, but it could be the silent building of an empire.
Look, I know that there is no guarantee of success here, remember the Pippin? I do. Well, I also remember the first Apple PDA, the Newton, at the time, it was not a roaring success, but it laid the groundwork for what we now have, the iPhone. So, lets not read too much into a failure at a company that over time has had great success in so many things!
Game on!!!
written by Blake